About Me

Wilde Road is a love letter to the everyday.

I never sat down and decided to create Wilde Road. I had no plans to write. No plans to share my words on social media. There was no grand business plan, no carefully mapped-out strategy and definitely no moment where I thought, right, this is what I’m going to do next.

It really just started with a few words for my clients. At the time, I was mentoring small business owners on Instagram. And I quickly realised that most of their concerns weren’t actually about the how-tos of Instagram. They knew how to post a photo. They could learn how to write a caption. What was really holding so many of them back was confidence.

The confidence to show up. To talk about what they did. To believe that people might actually want what they were creating. To trust that they were good enough to do it in the first place.

So, at the end of each session, when I sent through my report, I started adding a page of words. Just something encouraging to remind them that they could do this. That they didn’t need to have everything figured out. And, most importantly, that they were already enough. Clients would ask if they could have them as prints. Something they could keep on their desk or put on their wall.

And that was really the beginning. I started sharing some of the words on Instagram and, quite quickly, a community began to grow around them. Then I did what any budding entrepreneur with an idea does: I built a website and started selling prints.

I took them to markets around Auckland and spent weekends sharing my words with the most beautiful women. And something kept happening. People couldn't choose just one. They would stand there reading print after print, telling me, this one is me. Then they'd find another. And another. There were tears. There were stories. Friends would call each other over because they'd found the words they knew the other person needed to read.

Apparently I'd created too many decisions. So I thought, maybe I should put them all in a book. I took some of the words from the prints and then I just started writing.

And the words flowed.

I wrote about motherhood. Self-worth. Self-love. Trusting ourselves. Knowing that we are all wildly deserving of a life that feels like our own. I wrote about the worries and fears and dreams so many of us share. About how we can have so much in common and still be living completely different lives. Different seasons. Different paths. Different timelines.

And I kept coming back to the reminder that there is no one life path set in concrete. We don't have to do things simply because everyone else is doing them. We don't have to reach the same milestones at the same time. We are allowed to change our minds, take a different road, want something new and live our own lives on our own time.

And somehow, here we are. Five years down the road.

Seven self-published books. Thousands of prints sent around New Zealand and across the world. And more words written than I could ever begin to count. Words from my heart to yours.

And I still share them in the place where so much of this began: Instagram. Seven reminders every Monday. Lessons and reminders every month. And plenty of words in between for the days when perhaps you need a little reminder that you're doing okay, that you're not behind, or that there is far more good in your ordinary life than you sometimes remember to notice.

I never planned Wilde Road. But perhaps that's one of my favourite things about it. It grew simply because the words meant something to people.

So thank you for being here. Whether you've followed for five years or five days. Whether you own one of my books, have a print somewhere in your home, share my Monday reminders with your friends or simply quietly read along.

Every order, every share, every message and every person who chooses to spend a few minutes reading my words supports this little business , and my family behind it. And that means more than you probably realise.

Thank you for being part of the Wilde Road story

Lisa x